Why Sustainability?

Why sustainability?

If you love fashion, there is a cognitive dissonance between enjoying clothes and knowing the toxic way they’re currently made.  Despite this, so many incredible brands are innovating. We no longer have to choose between fashion and caring for the planet. We can choose both. 

How is fashion affecting the environment?

At the moment, the majority of the fashion industry uses toxic and exploitative practices to make clothing. Across the industry, clothes are made too quickly (fast fashion) and too cheaply with toxic dyes and pollutive practices that harm communities, workers and the surrounding ecosystems.

What’s sustainability? 

Sustainable fashion means making clothes the least harmful way possible. It's impossible to avoid any harm at the moment, any kind manufacturing "Does do some damage" (Yvonne Chouinard, Patagonia). Sustainable brands take great care to minimize the damage. They use factories with safe labor conditions, pay workers fair wages, and avoid toxic dyes and excess waste. They avoiding harming animals, they use organic fibers, low impact dyes, recycled fabrics and innovative new fabrics. 

That's Our Cue 

Sustainable fashion is complex. it's hard to get all the information on each brand and sometimes even harder to understand it once you have it. This is why we started Brea Box, to help you sift through all the noise and easily, find great clothes that are actually sustainable.  

Sustainability is the future 

We're seeing brands continuing to reform to more sustainable practices as consumers become savvier and more outspoken. You're a part of bringing this future to fruition. By supporting sustainable brands you're creating more demand and opportunity for ethical designers. Help us empower sustainable brands and change the industry. It's already happening. You can be on the right side of history. Let's do this together.